How to measure your AI visibility, honestly

Be wary of any tool that gives your business a single AI visibility score. Assistant answers vary by wording, location and day. A better method is a simple, repeatable test you run and record yourself.

Why a score misleads

The same question can return different answers on different runs, and different assistants use different sources. A single number hides that variation. What you can reliably track is direction over time.

The monthly test

• Write 8 to 12 questions a real customer would ask: your service plus your area, price questions, "best" and "who does" questions, and your brand name.
• Ask each one in two or three assistants and in Google, in a private window.
• For each, record: were you mentioned, who else was, what sources were cited, and was anything about you wrong.
• Save the results in a spreadsheet with the date.

What to look for

• Brand search: does your own name return you, your website and your listing?
• Accuracy: are your services, area and contact details right?
• Sources: which sites does the assistant lean on? Those are the places to be listed.
• Competitors: who appears, and what do their pages do that yours do not?

Fixing what you find

A wrong fact usually traces back to an inconsistent listing or an outdated page. Fix the source. You cannot fix the assistant. A missing mention usually means thin content or no off-site presence. See Google Business Profile and AI answers and what is AEO.

Be patient

Changes take weeks to show. Re-test monthly rather than daily, and judge the trend.

Common questions

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